Employer branding is another term used for creating a better image of the employer in the eyes of the present as well as the future employees the organization plans to attract. This is also used to attract the present stakeholders who can be the clients as well. The concept like “great place to work” is in direct agreement to this strategy.
This helps in building a positive image of the employer in the society, which has many good results for the organization in the future and helps in attracting the best out of the rest. 
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